New Research Suggests Online Dating Websites Don’t Lead To Healthier Relationships

Couples who meet online don’t tend to be any happier with their love lives than those who meet in traditional offline settings. That’s the conclusion of a new research report by LoveLearnings, where the authors sorted through various research studies in an attempt to find out whether internet dating produces healthier, happier, and more committed romantic relationships.

For those who have used dating websites like PlentyOfFish or Match.com in the past, this may come as no surprise, since finding and meeting your soulmate on one of these websites can quickly begin to seem like an unrealistic objective. But many sites, such as eHarmony, claim to offer “matchmaking algorithms” that are “scientifically designed” pair you off with compatible singles based on a variety of attributes and qualities.

As it turns out, those surveys and matchmaking algorithms don’t stand up well when put under the microscope. “To date, there is no compelling evidence that any online dating matching algorithm actually works,” says Eli Finkel, professor of social psychology at Northwestern University and one of the researchers cited in the report.

Another problem with online dating as a whole? Too much choice.

As counterintuitive as it may seem at first, the researchers suggest that online dating offers so much choice in potential partners that it can actually be detrimental to overall outcomes. This is often referred to as “tyranny of choice.” The problem is that, when humans are offered a variety of choice, they tend to have more difficulty choosing the best option. “When there is something better out there, you can’t help trying to find it,” says Nick Puamgarten, quoted in the new research paper. “You fall prey to the tyranny of choice-the idea that people, when faced with too many options, find it harder to make a selection.”

Other downsides of online dating include price (depending on the website, price ranges from free to $100+ per month), dishonest users who create fake profiles, and a host of privacy issues.

It’s not all bad news, though: the study does recognize that internet dating websites offer a new and less intimidating place to meet singles of the opposite sex (especially sites that charge a monthly subscription fee, which acts as a natural filter against less committed folks). For those who hate the nightclub scene, or who simply aren’t able to meet other singles by traditional offline means, online dating makes a lot of sense.

Most relationship experts acknowledge the benefits offered by internet dating websites, and see them as a useful tool for some people. However, as outlined in the recent research, meeting someone online doesn’t make it any more likely that you’ll fall in love and live happily ever after.

Starting Your Own Online Dating Business

Starting your first online business or even adding to your list of online businesses can be pose many problems and headaches such as development, hosting and many more associated problems like what payment provider to use.

However, there’re several ways you can reduce many of these problems or associated cost and have an internet business with no upfront or running costs. One option is to start an online dating site, or even a complete dating network. Yes, I agree with you that online dating sites have been around for ages and it’s nothing new. But it’s a constantly growing market that returns profit year after year. You only need to look at all the adverts we now have within our TV commercials or on the radio, this alone proves there’s a still a very good demand for online dating.

There’s a few companies offering dating software for sale, but we want to have no upfront cost or hassles and for everything to be as painless as possible, don’t we! This is why I recommend you take a look at internet companies that offer something called White Label option. There’re several good companies offering free online dating platform, some are good, some are OK and some should be avoided like the plague.

So which white label provider do you choose?

Before you can decide this you need to understand what you need to make this new business venture a success, otherwise you are going to be on a road to possible failure. You need to be looking for the following basic services offered for FREE:

  • easy to use and understand dating platform (no point making it hard work is there);
  • good range of template sites to use along with being able to make changes as you need;
  • good technical support and help when you need it (you’re going to need help for sure);
  • large active database. (No one will join a dating site with a hand full of members, will they?)
  • large database means, good conversion, conversion= (MONEY in your pocket)

Money in your pocket.

There is a distinct pattern that I have seen time and time again from using all the different dating providers that offer this free dating service. It’s all down to the volume of members they can pre-populate your dating site with and the support they offer that equates to good or high conversions.

Higher conversions mean you earn more revenue each month, high conversions also plays a direct part in retention rates. Retention rate, by the way, means how long your new members stay subscribed members on your new dating site and pay subscriptions each month.

Simply put, lots of members to start with = good or high conversions means good or high retention rates = more money in your pocket each month.

Allow for growth

You need to look at where you want this new business to go and the income you want it to provide you, like me you’re probably looking to change the way you work while retaining a good level of income allowing you to enjoy the life a bit more.

So don’t limit yourself to a company that only has a single or a couple county databases, people travel and move to other countries looking for jobs these days, so a dating provider that offers members from many countries should be high on your list of dating platform providers to use.

Most importantly you’re going to need help as you grow your online dating business, as you’re new to this after all. The better the help from partner support the more chance you have a good product and thus increases your chances of success. Trust me on this!

Who do I use?

I actually use several different white label providers at present, just to keep an eye on what each one is offering me as a partner or affiliate and to make sure my effort are being directed in the right place. There’s no doubt that World Dating Partners is returning the best conversion and retention rates and put more money in my pocket, and have done so for many years.

Online dating as a business is not for everyone that’s for sure, however I would recommend taking a look at what they offer even if it’s not for you at this moment in time. Like me you could earn money each month as an affiliate by just recommending friends, companies or other webmasters to a very good affiliate dating program that has a proven track record

3 Sure Shot Tips to Succeed in an Online Dating Business

With more and more people looking to exploit this goldmine of online dating and starting their online dating business the competition has seen a huge rise. Now, if you are also looking to step into this field and make a fortune for yourself, then here are some sure shot tips that are going to help you succeed:

1. The target niche – Focusing on a particular target audience is the key to success, no matter what business you are in. Same goes here in dating business. You need to choose a niche that you think you understand. For instance, you can target elderly people looking for a partner, or even better start a dating site only for teenagers. By selecting a niche, you can streamline your services, and focus on one goal. As we all understand, the requirements are different for different people and age groups, especially when it comes to dating, so targeting on a particular age-group is the best idea.

2. The start-up and script – The first step in setting up an dating business online is to conceptualize what exactly are your requirements. Research on the web, and look for online dating site scripts. You can easily find a number of free online dating scripts that you can refer to. Looking at these will give you an idea about what features are commonly running in the market when it comes to online dating sites. Based on the present trends, you can make a blueprint about the features that you want to add in your site. Research gives you an opportunity to study the current market scenario, as well as identify your competition, a must for every business these days

3. The website – Once you are done with finalizing the script, the next and the most important step is to get a website created based on the script you have decided. And, if you already have a website running, then you can simply find free scripts online and install it on the present website. Isn’t that great! Once the script is installed, you can easily make money by getting paid for every hit that the visitors make on your site. You can even create a members area, and charge the members for advanced services like getting contact info of the members and so on.

These simple steps, if followed, can help you gain success in online dating business without any doubt.